Semalt Expert: 5 False Facts About Keywords

There are many myths about keywords in SEO, and most people believe them without finding out the truth.

The Customer Success Manager of Semalt Digital Services, Lisa Mitchell, describes 5 keywords misconceptions, revealing the truth.

Myth 1. Onsite anchor text no longer works

Though most people think that anchor text no longer works, you will be surprised to realize that it can lead to better ranking even in the absence of link building. The anchor text optimization is still valid and works effectively to increase rankings.

Myth 2. Keyword research is no longer important

When you are trying to find out what visitors are searching for, researching keywords become a critical aspect of SEO. According to Brandwatch, there are more than 40, 000 searches on Google for every second. Now that you know there are many people searching for information online, finding out what users are looking for becomes your main duty.

To succeed in this field, avoid the common mistakes people make when researching keywords. This will save time and drive traffic to your site. Basically, keyword research is the cornerstone of your strategy. If you intend to increase the ability to reach your target audience, you must know what people are looking for.

Myth 3. Only target high search volume keywords

If you intend to succeed in your online venture, do not spend too much time aiming for generic keywords. Instead, think like a consumer looking for information about a product or service. Identify questions and terms that are likely to lead users to your site and focus on those keywords to increase conversion.

Myth 4. Meta descriptions are not relevant

A meta description is a short paragraph describing your content in SERPs. Unknown to most people, a meta description is one of the first things that influences a visitor's decision to visit your site or not. To make it a useful hook for visitors, make the meta description relevant and attractive.

Myth 5. URLs do not require hierarchy or keywords

Currently, there are more than 46 billion pages indexed by Google. This shows that there is a lot of competition out there. If you are one of the people who think that URLs do not require optimization, you better change your mind since both search engines and users like clear URLs.

Basically, a hierarchy enables you to organize your pages and stipulate the relationship between them as well as their importance. This has the effect of facilitating page ranking. Here, the secret is using high quality, friendly URLs to give the user a better experience.

Ultimately, to make keywords work efficiently for your site, you must do the following:

  • Think outside the box. Do not be scared of getting creative and experimenting with keywords until you find terms that work for your site.
  • Do not keep aiming for high search volume keywords if they are not giving the desired results. Instead, consider targeting low search volume terms which give better conversions.
  • Link your onsite content and use exact match for your anchor text.
  • Include keywords in the Meta description and optimize it to help describe your content.
  • Use clear, friendly URLs and a hierarchy.

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